Implementation of the project “Use of Innovative Services While Creating and Implementing Design and Marketing Innovations in JSC Liumy“
On 30th of December 2021 JSC Liumy started to implement the project “Use of Innovative Services While Creating and Implementing Design and Marketing Innovations in JSC Liumy“, project number: 13.1.1-LVPA-K-861-01-0516. The project is partially financed by funds of European Regional Development Fund. The aim of this project is to use innovative services of companies that form a part of creative and cultural industries while developing and implementing design and marketing innovations in JSC Liumy.
During the implementation of the project JSC Liumy plans to create two new and innovative design solutions for its products (one new design solution for cover of the photo album and one new design solution for inner leaves of the photo album). Also JSC Liumy will buy professional marketing services and start using marketing innovations with a goal to improve awareness of newly designed products. Futhermore, the company plans to develop a specialised marketing campaign as well as introduce innovative tools of e-marketing.
Project activities will allow to significantly improve the attractiveness of JSC Liumy products and awareness of company in the market. Also succesfull implementation of the project will help the company to overcome the challenges of the COVID-19 pandemic.
Project number: 13.1.1-LVPA-K-861-01-0516.
Project eligible costs – 81,136.98 euro
Financing from European Regional Development Fund – 60,852.74 euro
The beginning of the project – 30/12/2021
The end of the project – 31/12/2022